Co-founder, Ritual Architecture
Elena Marchetti
Elena spent twelve years facilitating workplace learning programmes before turning her attention to domestic rhythm design. She believes the best rituals are ones a household can explain in a single sentence.
At Strongaiforce, Elena leads guide structure — ensuring every collection has clear entry points, optional depth, and language that respects diverse living situations.
Co-founder, Editorial Practice
Jonah Whitfield
Jonah is a writer and editor with a background in environmental communications. He joined Elena after documenting his own family's shift from reactive mornings to composed openings.
He oversees seasonal revisions, client communications, and editorial standards that keep our guides practical, honest, and free from hype.
Lead Guide Designer
Amara Okonkwo
Amara joined the studio in its second year, bringing experience in instructional design and community education. She translates abstract ritual concepts into step-by-step frameworks anyone can follow.
Her focus is accessibility — making sure guides work for shift workers, caregivers, and households where quiet time is genuinely scarce.
Operations & Partnerships
Leo Tanaka
Leo manages studio operations from our Kingsgrove address, coordinating workshops, client onboarding, and the logistics of seasonal guide distribution.
He is often the first voice you hear when calling +61 2 9554 9477, and he takes pride in matching organisations with collections that fit their actual daily constraints.
Our studio values
Plain honesty
No exaggerated claims. We describe what our guides include — not what they might magically fix.
Locally written
Every guide is drafted in Kingsgrove with Australian seasons, suburbs, and work patterns in mind.
Want to work directly with our team?
We offer facilitated ritual design sessions for households and small organisations.
Get in touch